Let’s face it: being a musician in the UK right now can be a bit overwhelming. You're writing, recording, maybe gigging - and on top of that, you're somehow also expected to be your own marketer, manager, content creator? You just want to focus on your music.

If you're a small business owner in the UK, chances are you've heard the term SEO. But what actually is it - and how can it help your business grow in a competitive digital world?

In this guide, we’re going to strip back some of the most common marketing terms, explain what they actually mean in plain English, and help you feel more confident when setting up your campaigns.