What is SEO (And How to Get the Most Out of It)
If you're a small business owner in the UK, chances are you've heard the term SEO. But what actually is it - and how can it help your business grow in a competitive digital world?
In this guide, we'll demystify SEO in simple terms and show you how to get real value from it - whether you DIY or work with an agency like The Wild Roots.
What Is SEO?
SEO (Search Engine Optimisation) is the practice of improving your website so it shows up in Google when someone searches for your product or service.
It helps your business become visible to potential customers who are already looking for what you offer. That means more traffic, more leads, and ultimately, more sales - without paying for ads.
Why SEO Is Crucial for Small Businesses
Whether you're running a bakery in Bradford or a handmade candle brand online, SEO can help you:
Build trust and credibility with potential customers
Show up in local search results (like “near me” queries)
Attract organic traffic that doesn’t rely on social media or paid ads
Get more mileage out of your existing content
According to Ahrefs, 68% of online experiences begin with a search engine. That means if you're not showing up - your competitors probably are.
How to Get the Most Out of SEO
Start With the Right Keywords
Think about what your customers are actually typing into Google. Use tools like:
Example:
If you’re a florist in Saltaire, you might target:“wedding flowers West Yorkshire”
“Saltaire flower delivery”
“eco-friendly florist UK”
Optimise for Local SEO
If you serve a specific area, Google Business Profile is essential. It helps you appear on Google Maps and in local search results.
Make sure your profile:
Has the correct address and contact info
Includes keywords in your business description
Has high-quality images and recent reviews
Need help setting this up? We offer local SEO support here.
Create Helpful, Human Content
Google loves content that answers questions. Start a blog that speaks to your customers' problems.
Example posts:
“5 Tips for Marketing Your Local Business in Yorkshire”
“How to Write Website Copy That Converts”
“When to Hire a Marketing Agency (and When to DIY)”
Link internally to relevant services or blog content (just like we did above 👆).
Improve Site Speed and Mobile Experience
A slow website = high bounce rate = lower rankings.
Use tools like Google PageSpeed Insights to see where your site stands.
Quick wins:
Compress your images using TinyPNG
Avoid fancy animations that slow down load times
Use mobile-friendly layouts and large, readable fonts
Build Backlinks (The Right Way)
When other websites link to yours, it tells Google your content is trustworthy.
Try:
Guest posting on industry blogs
Getting listed on UK Business Directories or Fibre Local
Creating content others want to link to (guides, checklists, stats)
Pro Tip: Avoid dodgy backlink schemes - they can do more harm than good.
Ready to Grow Organically?
SEO is a powerful way to create long-term visibility, attract aligned clients, and grow your business ethically. Whether you're just starting out or ready to scale, a strong SEO strategy can make the difference.
Book a free discovery call with The Wild Roots to discover how we can build on your SEO allowing you to finally feel confident about your marketing.
Stay in the Loop
Get tips like this delivered monthly. Sign up for our free newsletter below - built for small business owners who want smart, sustainable growth.