Upcoming workshops
Mastering Marketing: Essential Strategies for Small Business Growth
Marketing doesn’t have to be overwhelming — or expensive. In this practical workshop, you’ll learn how to get the most out of your marketing, what strategies will work for your business, and how to use the latest digital tools.
By the end of this workshop, you’ll feel confident creating your own marketing plan and taking action to grow your brand and your bottom line.
Free to local businesses
5:30- 7:30pm Thursday 15th May 2025
Evans Room, Victoria Hall, Saltaire BD18 3JS
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Marketing Foundations
Why digital marketing?
Understanding your target audience
The importance of branding and positioning.
Social Media & Content Strategy
Best platforms for different industries.
Content planning including posts, videos, blogs, and email newsletters.
SEO & Local Marketing
Basics of search engine optimization (SEO).
Importance of Google Business Profile.
Paid Advertising & Email Marketing
Basics of Facebook & Google Ads for small budgets.
How to build and nurture an email list.
Action Plan & Marketing Roadmap
Creating a 30-day marketing action plan that can form the basis of your marketing strategy.
Getting Started with AI: A Small Business Guide to Smarter Marketing
Ready to make marketing easier, faster, and more effective — without needing a tech background? This 2 hour hands-on workshop is designed specifically for small business owners who are curious about AI but don’t know where to start.
Time/date to be confirmed. Please register your interest below in order to be the first to hear when new dates are announced.
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We’ll break down what AI really is (in plain English!), show you how it can fit into your everyday marketing tasks, and walk you through simple tools you can start using right away—no coding or tech experience needed.
By the end of this session, you’ll walk away with practical tips, real-life examples, and a starter toolkit to help you market smarter, save time, and grow your business with confidence., but is this even something that would help your business and if so - how?
What You’ll Learn:
What AI is (and isn’t) – debunking the myths
Real-world ways small businesses are using AI for marketing
Easy-to-use AI tools for social media, email, and content creation
How to create better content faster using free or low-cost AI tools
Tips for staying authentic and human while using AI
A simple roadmap to start applying AI in your business today
Who This Workshop Is For:
Small business owners and solopreneurs
New marketers and DIY business builders
Anyone curious about using AI without needing tech skills
About your Instructor
Sam Armitage has developed marketing campaigns across both public and private sectors, in industries from AI tech to Hospitality.
As a certified Google Digital Marketing & E-commerce Professional, he takes a use-what-works approach. Ditching the frivolous in place of no-nonsense, results-based marketing.
